WHO?
influences
WHO?
You’re at the zoo with a bag of peanuts by the monkey rock. The monkeys look at you expectantly. If you throw a peanut, they react and ask for more. Have you ever wondered who’s influencing who?
Would you have thrown the peanut if they turned their backs? It’s about mutual influence,and that’s our job.
WHO
influences
WHO?
You’re at the zoo with a bag of peanuts by the monkey rock. The monkeys look at you expectantly. If you throw a peanut, they react and ask for more. Have you ever wondered who’s influencing who?
Would you have thrown the peanut if they turned their backs? It’s about mutual influence,and that’s our job.
Scroll down to read how we implement a successful communication process and navigate the path from ? to !
Scroll down to read how we implement a successful communication process and navigate the path from ? to !
1Strategy
“Who doesn’t know where he is going will probably arrivenowhere…”
A well-formulated (brand) strategy is the starting point for success. Mission, vision, proposition, and positioning are the standards by which we measure all our activities. It must stay consistent, with no drifting but tightly managed according to predefined anchor points.This allows us to remain sharp and evaluate every step we take effectively…
1Strategy
“Who doesn’t know where he is going will probably arrivenowhere…”
A well-formulated (brand) strategy is the starting point for success. Mission, vision, proposition, and positioning are the standards by which we measure all our activities. It must stay consistent, with no drifting but tightly managed according to predefined anchor points.This allows us to remain sharp and evaluate every step we take effectively…
2Concept
“Nobody counts the number of ads you run. They just remember theimpression you make”
Our goal is to create an impression. Not for us, but for the brand we serve, and we do this in a way that stands out positively. A strong concept that is creative, challenging, and evokes emotion, leading to interaction.It’s not about short-term ideas but about building long-term communication that leaves a lasting impression…
2Concept
“Nobody counts the number of ads you run. They just remember theimpression you make”
Our goal is to create an impression. Not for us, but for the brand we serve, and we do this in a way that stands out positively. A strong concept that is creative, challenging, and evokes emotion, leading to interaction.It’s not about short-term ideas but about building long-term communication that leaves a lasting impression…
3Design
“Make itsimple. Make it memorable. Make it inviting to look at”
While we believe that “beautiful” isn’t a strong argument, and “good” is what really matters, we also believe that “good” should be beautifully packaged. Clean design, modern, aligned with the brand’s values, and within the target audience’s perception. Sharp photography, surprising layouts, catchy copy, and strong logos, all to-the-point,because it should last for years and encourage people to keep coming back…
3Design
“Make itsimple. Make it memorable. Make it inviting to look at”
While we believe that “beautiful” isn’t a strong argument, and “good” is what really matters, we also believe that “good” should be beautifully packaged. Clean design, modern, aligned with the brand’s values, and within the target audience’s perception. Sharp photography, surprising layouts, catchy copy, and strong logos, all to-the-point,because it should last for years and encourage people to keep coming back…
4Content creation
“In advertising, not to be different isvirtually suicidal”
Split-second decisions determine success or failure, especially on social media where content is abundant and the risk of being scrolled past is huge. Mediocrity or poor quality is fatal. Posting without a clear vision or knowing who, where, when, and how to approach your audience is pointless. We connect branding, photography, video, and text in a way that creates an ultimate brand experience across all channels, with a clear goal: maximum return.
4Content creation
“In advertising, not to be different isvirtually suicidal”
Split-second decisions determine success or failure, especially on social media where content is abundant and the risk of being scrolled past is huge. Mediocrity or poor quality is fatal. Posting without a clear vision or knowing who, where, when, and how to approach your audience is pointless. We connect branding, photography, video, and text in a way that creates an ultimate brand experience across all channels, with a clear goal: maximum return.
5Production
“People will forget what you said and what you did, but willnever forget how you made them feel”
Emotion often lies in small details, especially in things that aren’t quite right or don’t look perfect. This heavily influences whether consumers and clients trust you and want to do business. Everything must be flawless, and we hold ourselves to the highest standards. It’s not just about the final result, but also how we achieve it.
5Production
“People will forget what you said and what you did, but willnever forget how you made them feel”
Emotion often lies in small details, especially in things that aren’t quite right or don’t look perfect. This heavily influences whether consumers and clients trust you and want to do business. Everything must be flawless, and we hold ourselves to the highest standards. It’s not just about the final result, but also how we achieve it.
6Marketing
“If you want to understand how a lion hunts, don’t go to the zoo.Go to the jungle”
To return to the peanut analogy… A peanut for the monkeys, a fish for the seals, a steak for the lions. The right tool for the right audience. The right message for the desired effect. Our strength lies in combining effective marketing, targeted communication, and optimal media use, enabling us to build lasting relationships with our clients because we operate in the heart of the jungle.
6Marketing
“If you want to understand how a lion hunts, don’t go to the zoo.Go to the jungle”
To return to the peanut analogy… A peanut for the monkeys, a fish for the seals, a steak for the lions. The right tool for the right audience. The right message for the desired effect. Our strength lies in combining effective marketing, targeted communication, and optimal media use, enabling us to build lasting relationships with our clients because we operate in the heart of the jungle.
7Evaluation
“Assumption is the mother of allfuck-ups”
Yes, we regularly expose ourselves to critique, and we do it willingly.We want to learn and improve constantly.We question everything, measuring and adjusting as needed to create better versions. From the start, we measure results to build lasting partnerships based on continuous improvement and optimal outcomes.
7Evaluation
“Assumption is the mother of allfuck-ups”
Yes, we regularly expose ourselves to critique, and we do it willingly.We want to learn and improve constantly.We question everything, measuring and adjusting as needed to create better versions. From the start, we measure results to build lasting partnerships based on continuous improvement and optimal outcomes.
No Coffee!
You probably know this well because you’re asked it weekly, if not daily: “Shall we grab a cup of coffee to get to know each other…?” You could get bloated and lose sleep from the caffeine overdose. Many of these meetings turn out to be a waste of time and coffee because the conversation often lacks a common goal. When we have coffee, tea, or something else with clients, we’re concrete. We talk business, which is beneficial,and you’ll sleep much better too…
No Coffee!
You probably know this well because you’re asked it weekly, if not daily: “Shall we grab a cup of coffee to get to know each other…?” You could get bloated and lose sleep from the caffeine overdose. Many of these meetings turn out to be a waste of time and coffee because the conversation often lacks a common goal. When we have coffee, tea, or something else with clients, we’re concrete. We talk business, which is beneficial,and you’ll sleep much better too…
